In today’s digital era, most brands and companies promote their products and services through Instagram. Various Instagram metrics, such as audience reach, reader engagement, and geography functions, help increase reach.
Today’s article is dedicated to one of Instagram’s most critical metrics reach. We will learn how to increase “organic reach,” which is the number of people who see your post without advertising or other content promotion activities. Therefore, buy 10,000 Instagram followers USA is an alternative way to boost your reach and attract organic follower.
What are the difficulties of the intelligent feed?
Previously, Instagram showed you chronologically all the photos from your friends’ accounts. Likewise, your posts were shown to your friends mixed in with other messages. However, this was inconvenient—users missed up to 75% of their friends’ photos.
After all, it is inconvenient to endlessly refresh the feed and wait for new posts to appear. And if you haven’t logged into the service for a couple of days, then to catch up, you’d have to scroll back through the entire feed to the moment when you disappeared from the network.
Now, Instagram remembers how often you like a particular subscriber’s posts. If you rarely like them, the social network marks this user as uninteresting and places them at the end of your feed. At the top will always be photos of those users whose posts you like significantly more often.
Three components of the new algorithm
This algorithm can be viewed as a formula consisting of three components:
Time: The algorithm considers the publication time, but time does not determine its priority. You can open your feed and see a post from a week ago – Instagram thinks this information is essential to you.
Previous actions: The network evaluates how often you interact with a particular subscriber’s content: like, save to favorites, repost to your wall, communicate with the author in Instagram Direct, and leave comments.
Engagement: Instagram cares about how often you like a particular user’s posts, but your comments are even more critical for assessing the quality of their content. From an AI perspective, leaving comments means you have something to discuss and maintain your contact: Instagram will show you this user’s likes first. This complex formula also takes into account the author’s likes and comments.
How the rules for influential publications are changing
With the advent of the new algorithm, you no longer need to publish new photos every hour to be visible in the feeds of all your followers. You must motivate your followers to interact with your content more often to increase organic reach. Let me discuss with you the 8 most important points today.
8 rules to increase reach?
Write memorable descriptions. Publish stories from life. Give useful advice. If you have a clothing store, writing about how to wear specific clothing items would be appropriate. A cafe account can feature recipes. A fitness blogger’s feed would be a great addition to workout descriptions, and a doctor’s Instagram would only be complete with advice on how to avoid going to the doctor.
Add Stories: Stories allow you to engage with your audience more closely than messages. Users want to know what’s going on behind a brand’s stages.
Publish videos: According to published research, videos generate 21% more interactions than static photos. Instagram users have become addicted to video, and Instagram TV has long become an independent mass media.
Use relevant hashtags: Hashtags are helpful for users and Instagram – they help the algorithm tie content together and evaluate its relevance. Post-quality content. Photos and videos with good resolution are viewed more often and generate more reactions.
Go live: The live Instagram function lets you interact with your followers in real time and answer their questions.
Use cross-promotion: Promote your Instagram posts on social networks like Facebook, Twitter, YouTube, Threads, Pinterest, and Telegram. Cross-posting will increase traffic and reach for your messages.
Run contests and giveaways: A great way to increase engagement and reach is to giveaways. Your followers, in pursuit of a gift, will like and comment on your posts, and the algorithm will remember you as a famous and exciting author. In essence, giveaways are a method of “securing” your current audience and constantly growing it through new smmbuz followers.
Conclusions
More frequent posting does not increase reach. To increase your reach, improve your content, take high-quality photos and videos, and write engaging, emotional descriptions. Conduct prize draws, quizzes, and competitions.
Use suitable hashtags that are too popular (to avoid getting lost in the crowd of strong competitors) but are relevant to your niche. Add your stories and show what’s behind the scenes of your brand. Go live occasionally, and allow your followers to ask you questions.