Sticker Drops Are the New Merch: How Creators Are Building Hype
Merch used to mean a t‑shirt, maybe a hoodie. Today, a lot of creators are getting the same buzz with something that ships in an envelope and sticks to a water bottle. Sticker drops—limited, named, and announced like sneaker releases—have become the low‑risk, high‑energy way to turn followers into customers and customers into collectors. We … Read more